Social media plays a key role in any smart marketing strategy today. It can help you generate leads, reinforce customer loyalty, increase revenue and reach a broader audience. How broad? Nearly 70% of all Americans now use social media. It’s even more popular with younger Americans: 90% of people between 18 and 29 use social media, and 77% of those between 30 and 49 do. In fact, Gen Xers (ages 37   — 52) spend up to six hours and 58 minutes per week on social media, 10 percent more than the coveted Millennial market.

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