Adopting a patient-centric approach not only is beneficial to patients but also to healthcare providers who want to maintain mutually-beneficial relationships with their patients. As patients are becoming more active participants and want to contribute to their own care processes, a patient-centric strategy can help turn patients into long-term ambassadors.

What exactly is a Patient-Centric approach?

A patient-centric approach is a way healthcare systems can establish a partnership among practitioners, patients, and their families to align decisions with patients’ wants, needs, and preferences. This also includes the delivery of specific education and support patients need to make these decisions and participate in their own care.

Benefits of a Patient-Centric Approach:

  • Increased engagement with all stakeholders (patients, providers, and others), leading to decreased overall expenses.
  • Enhanced knowledge and understanding among patients of their own health, wellbeing, and healthcare choices, leading to improved care and decreased levels of illness. This increased knowledge can also result in better care after discharge, reducing readmissions, hospital visits, and secondary consults.
  • By collaborating and engaging with patients in the decision-making process, health providers can make better decisions regarding a patient’s health.
  • Increased competitive advantage as more hospitals are now competing for patients based on both cost and quality of care.
  • Better quality of life for patients leads to an increase in both patient and doctor satisfaction.

Want to talk more about adopting a Patient-Centric strategy? Let’s talk.

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By Published On: June 4, 2021Categories: Healthcare Marketing, InsightsComments Off on Why Healthcare Providers Should Focus on a Patient-Centric Approach

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