2018 College Football Sponsorship Opportunities with AL.com

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Reach fans on AL.com and beyond.
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Who’s Counting Down?

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Advertising & Sponsorship

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The state of Alabama DOMINATES college football. No school is as successful as our teams, and no fan base is as hungry for more as the people of Alabama.

AL.com is the unrivaled leader in all things Alabama Crimson Tide and Auburn Tigers. No other source in the country covers our teams, our culture, and our victories like we do.
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• More than $175 million statewide economic impact

• 65 million pages of college football content read monthly

• 480,000+ social media followers for AL.com team pages

• FOOTBALL FANS SPEND MONEY. And we have the best access to these fans.

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[av_toggle title=’SEC MEDIA DAYS – AL.COM ‘ tags=” av_uid=’av-gfl9dsz’]
Own AL.com with heavy frequency on some of the most important days leading up to the start of football season.

BIRMINGHAM
150,000 RRM ads, Sports section July 16-31
100,000 Mobile article page sticky ads on AL.com, July 16-19
300,000 Desktop article page sticky ads on AL.com, July 16-19
$6,950

150,000 RRM ads, Sports section July 16-31
100,000 Mobile article page sticky ads on AL.com, July 16-19
300,000 Desktop article page sticky ads on AL.com, July 16-19
PLUS Two full color ¼ pages in the Birmingham News (to run in July)
Lock in ¼ page rate for month of July ($500 per ad)
$7,950

To bill in July.

HUNTSVILLE
100,000 RRM ads, Sports section July 16-31
60,000 Mobile article page sticky ads on AL.com, July 16-19
140,000 Desktop article page sticky ads on AL.com, July 16-19
$3,740

100,000 RRM ads, Sports section July 16-31
60,000 Mobile article page sticky ads on AL.com, July 16-19
140,000 Desktop article page sticky ads on AL.com, July 16-19
PLUS Two full color ¼ pages in the Huntsville Times (to run in July)
Lock in ¼ page rate for month of July ($365 per ad)
$4,470

To bill in July.

MOBILE
120,000 RRM ads, Sports section July 16-31
60,000 Mobile article page sticky ads on AL.com, July 16-19
100,000 Desktop article page sticky ads on AL.com, July 16-19
$3,400

120,000 RRM ads, Sports section July 16-31
60,000 Mobile article page sticky ads on AL.com, July 16-19
100,000 Desktop article page sticky ads on AL.com, July 16-19
PLUS Two full color ¼ pages in Mobile Press Register (to run in July)
Lock in ¼ page rate for month of July ($435 per ad)
$4,270

To bill in July.
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[av_toggle title=’UAB FOOTBALL SOLD‘ tags=” av_uid=’av-ftei8mb’]
Own AL.com’s coverage of UAB, including a hype video leading up to their season, digital display ads targeted to UAB content, and print ads in the Birmingham News. Publishes August 27, 2017.

Exclusive sponsor of UAB hype video
100% share of voice on UAB section of AL.com, RRM ads
Two ¼ page color ads per month in the Birmingham News (8 total)
100,000 RRM ads per month on AL.com (400,000 total)

Deadline August 15th.

To bill $4,300 in September, $2,300 in October, $2,300 in November, and $2,300 in December.
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[av_toggle title=’UNIVERSITY OF SOUTH ALABAMA (USA) FOOTBALL ‘ tags=” av_uid=’av-39lh9b7’]
Show your support for the University of South Alabama by sponsoring and sharing the excitement for their 2018 season.

Exclusive sponsor of one (1) USA hype video
400,000 RRM ads on AL.com, to your target audience from September
400,000 in-story video ads on AL.com, to your target audience from September – December

Hype video will tentatively be created in August and launched in September. Video will be promoted in September with social boosting and 100,000 in-story video ads. After that, ads can be used for your own commercial.

Deadline July 20th.

To bill $18,800 total from August to December
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[av_toggle title=’UNIVERSITY OF NORTH ALABAMA (UNA) FOOTBALL SOLD‘ tags=” av_uid=’av-exwsmhv’]
Own AL.com’s coverage of UNA, including a hype video leading up to their season, digital display ads targeted to UNA content, and print ads in the Huntsville Times.

Exclusive sponsor of UNA hype video
100% share of voice on UNA section of AL.com, RRM ads
Two ¼ page color ads per month in the Huntsville Times (8 total)
100,000 RRM ads per month on AL.com (400,000 total)

Deadline July 20th.

To bill $3,925 in September, $1,925 in October, $1,925 in November, and $1,925 in December.
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[av_toggle title=’THE ROAD TO THE NFL SOLD‘ tags=” av_uid=’av-enkoper’]
Be the exclusive sponsor of our series that takes a look at key Alabama and Auburn players, and shadows them throughout their preparation for the NFL draft. Secured players include Kerryon Johnson on AU and Rashaan Evans of UA.

Videos will run on Alabama Crimson Tide on AL.com, Auburn Tigers on AL.com, or AL.com Facebook and YouTube channels.

Exclusive sponsor of eight videos
250,000 RRM impressions per month (500,000 total)

Deadline extended to March 30th.

To bill $10,250 in April, $10,250 in May.
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[av_toggle title=’HOUSE DIVIDED SOLD‘ tags=” av_uid=’av-27vwnqb’]
Follow stories of real couples living in a “House Divided,” a home or relationship split between Alabama and Auburn. This series will be inspired by a social take on “couples therapy.” We will first film them together talking about what it’s like to be with a person who roots for the other team, and then separately to get their REAL answers.

This series will publish on the Alabama Crimson Tide on AL.com and Auburn Tigers on AL.com Facebook and YouTube channels.

Exclusive sponsor of at least three videos
300,000 RRM ads per month (600,000 total)

Deadline June 20th.

To bill $5,700 per month for two consecutive months
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[av_toggle title=’WHAT DRIVES YOU SOLD ‘ tags=” av_uid=’av-dg79aar’]
Be the exclusive sponsor of our series “What Drives You” with host Lauren Sisler. Lauren will interview high profile figures from Auburn and Alabama, while driving around. Current target list of interviewees include Nick Saban, Gus Malzahn, Gene Chizik, Charles Barkley, Kerryon Johnson, Rashaan Evans, Greg Byrne, Bruce Pearl, Avery Johnson, etc.

Videos will be posted on relevant Facebook and YouTube channels (AL.com, Auburn Tigers on AL.com, and/or Alabama Crimson Tide on AL.com)

Exclusive sponsor of at least four videos
Product placement (car they drive in)
Host will verbally recognize sponsor at beginning of segment

Deadline June 10th.

To bill $8,000 in July, $8,000 in August.
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[av_toggle title=’TURNING OF THE TIDE ‘ tags=” av_uid=’av-2m18zr7’]
Be the exclusive sponsor of this three-part documentary mini-series about the University of Alabama’s momentous 2008 season that changed college football.

Videos will run on the Alabama Crimson Tide on AL.com Facebook and YouTube channels. Videos will release one per week for three consecutive weeks.

Exclusive sponsor of three videos

Deadline June 20th.

To bill $6,000
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[av_toggle title=’ELI GOLD’S BEST CALLS SOLD‘ tags=” av_uid=’av-cpmwpab’]
Be the exclusive sponsor of this series where Eli Gold reminisces on his favorite calls in UA history.

Videos will run on Alabama Crimson Tide on AL.com Facebook and YouTube channels.

Exclusive sponsor of five videos
200,000 RRM impressions per month (400,000 total)

Deadline April 15th.

To bill $3,675 in May, $3,675 in June.
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[av_toggle title=’FOOTBALL FLASHBACKS‘ tags=” av_uid=’av-1xa18bn’]
Be the exclusive sponsor of this weekly series that showcases classic highlights from Auburn and Alabama football over the years. Series will run every Thursday to coincide with #throwbackthursday.

Videos will run on Alabama Crimson Tide on AL.com and Auburn Tigers on AL.com Facebook and YouTube channels.

Exclusive sponsor of at least sixteen videos
300,000 RRM impressions per month (600,000 total)
Sponsor a social giveaway/contest for audience engagement and participation

Deadline August 1st.

To bill $5,700 per month for two consecutive months
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[av_toggle title=’CLAIMING 17 FOR UA‘ tags=” av_uid=’av-1r7lagz’]
Bama fans get a lot of blowback for saying they’ve won 17 national championships. What’s the history here? Be our exclusive sponsor of a video series looking into why Alabama claims each of their 17 national championships. There will be one video for each UA coach to win a National Championship published to YouTube, and then one “super cut” posted to Facebook.

Videos will run on Alabama Crimson Tide on AL.com Facebook and YouTube channels.

- Exclusive sponsor of six videos
- 250,000 RRM impressions per month (500,000 total)

Deadline July 15th.

To bill $6,250 per month for two consecutive months
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[av_toggle title=’HYPE SOLD‘ tags=” av_uid=’av-1rnnzsz’]
Be the exclusive sponsor of all AL.com hype videos for Auburn and Alabama. This includes “countdown to the season” videos, “hype” videos leading up to games, fan celebratory videos (Rammer Jammer, Tiger Walk, the rolling of Toomer’s Corner), and more.

Exclusive sponsor of all Countdown to the Season and Hype videos
300,000 RRM impressions per month (1,800,000 total)

Deadline June 15th.

To bill $7,700 in July and August, $15,200 in September, October, November, and December.
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[av_toggle title=’SEC MEDIA DAYS – VIDEO COVERAGE SOLD‘ tags=” av_uid=’av-azi10df’]
Own all of AL.com’s video coverage of SEC Media Days. This sponsorship includes video coverage from the floor, UA and AU press conferences, as well as season predictions at the end of the week. Also included in this sponsorship is an episode of SEC Shorts, a nationally-recognized web series that analyzes football in a comedic way. Minimum of six videos.

Videos will run on the Alabama Crimson Tide on AL.com, Auburn Tigers on AL.com, AL.com, and/or SEC Shorts Facebook and YouTube channels.

Exclusive sponsor of at least six videos

Deadline June 25th.

To bill $6,000 in July.
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[av_toggle title=’PREDICTION SHOW SOLD‘ tags=” av_uid=’av-1258q0z’]
Be the exclusive sponsor of AL.com’s popular prediction show and accompanying series. This video sponsorship includes our beat reporter shows, post-game analyses videos, and weekly prediction shows for both Auburn and Alabama. Estimate of at least 96 videos.

Exclusive sponsor of at least eight videos per week for regular season
500,000 RRM impressions per month (1,500,000 total)
200,000 in story video ads per month (600,000 total)

Deadline August 15th.

To bill $11,500 in September, $11,500 in October, and $11,500 in November.
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[av_toggle title=’COLLEGE FOOTBALL PREVIEW SECTION‘ tags=” av_uid=’av-4ex0lf’]
Birmingham:

Full color Full page ad in preview section
300,000 impressions on AL.com $3,900

Huntsville:

Full color Full page ad in preview section
200,000 impressions on AL.com $2,600

Mobile:

Full color Full page ad in preview section
200,000 impressions on AL.com $2,850

Publishes August 26, 2018

Deadline: August 9, 2018
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Connect your brand to every team,
every story, every second.
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Our Football Audience.

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Burt Analytics last 30 days, pulled September 7, 2017 – Football Fans Audience

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We look forward to hearing from you.

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Burt Analytics last 30 days, pulled September 7, 2017 – Football Fans Audience