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[av_heading heading=’Enrollment Marketing’ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’90’ subheading_active=’subheading_below’ subheading_size=’25’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-2fauen’]
Know when, where and how to convert prospective students
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[av_heading heading=’There are 253,000 college students in Alabama.’ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#ef493e’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-q3ca8f’][/av_heading]

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There are several types of students with various needs and concerns. Segment these groups for successful enrollment marketing.

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[av_heading heading=’Traditional’ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-5rsz8v’][/av_heading]

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Students who attend college immediately after high school.
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Aged 25+ who meet at least one of these criteria:
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[av_heading heading=’Graduate’ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-rbc7u7′][/av_heading]

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Graduate students often have complex and unique journeys to enrollment.
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[av_heading heading=’Our Clients‘ tag=’h1′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote modern-centered’ size=’36’ subheading_active=” subheading_size=’15’ margin=” padding=’12’ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-msfzid’]
By placing your ad next to expert information, you become the expert.
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Sources:
*Student Profile, 2018-2018 Enrollment by Grade – Alabama Department of Education
**2018 Profiles – Alabama Department of Higher Education
***Recruiting The Digital Native, Actionable Insights from Our 2019 Student Communication Preferences Survey, EAB Enrollment Services
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