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Responsive rich media, Digital display
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Easy shopping, with a whimsical look.
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Kroger’s Huntsville is part of a national chain ranking 24th in annual sales in America.  Within the grocery industry they feature high quality fruits, vegetables and meats.  This customer is also heavily involved in community efforts such as food banks and sustainability.

A high end, fun, sometimes whimsical (holidays especially) style is the mainstay of their advertising.  Shopping is meant to be easy and that is their look each week in the greater Huntsville area.
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