Case Study: Alabama Orthopaedic Surgeons

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Digital Display Advertising, Search Engine Marketing, Content Marketing/Social Media Advertising
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Alabama Orthopaedic Surgeons
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Alabama Orthopedic Surgeons (AOS) is dedicated to providing the highest quality care to patients experiencing problems with arthritis, sports injuries, fractures and other conditions. AOS partnered with Alabama Media Group in order to educate the Birmingham community about their services and offerings.
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Find out how Alabama Media Group helped Alabama Orthopaedic Surgeons increase awareness for AOS services throughout the Birmingham community.

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Digital Display Advertising, Search Engine Marketing, Content Marketing/Social Media Advertising

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Digital Display

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In order to create awareness for AOS and its services, a targeted online display advertising campaign was deployed on AL.com.

Additionally, AOS website visitors were re-messaged with online ads to keep them top of mind and ensure AOS is seen and remembered.
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Content Marketing/Social Media Advertising

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Content marketing was utilized in the form of blog posts on AOS’ website. The blogs were then posted and boosted on social media.
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Search Engine Marketing

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Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! Within the Birmingham area. When users search for orthopedic surgeons, doctors and clinics in Birmingham, they are served an AOS ad.

The SEM campaign was closely tracked for performance indicators and was optimized accordingly through ad copy and bidding adjustments.
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Results
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Through constant monitoring, ongoing campaign optimization, and regular face-to-face meetings to discuss campaign performance and evolving short-term and long-term goals, Alabama Media Group was able to contribute significantly to Alabama Orthopedic Surgeons’ bottom line.

Campaign Highlights:
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17% increase in website traffic YOY
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7,400% increase in social media traffic
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7% increase in new users to the site
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Over 1,500 phone calls generated
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Discover how our digital expertise can help propel your business forward.
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