Case Study: Malone Powered by CRST

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Digital Display, Social Media, SEM, Print
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Malone Powered by CRST
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Malone Powered by CRST is a trucking staffing agency focused on placing jobs for owner operators, lease purchase and small fleet trucks.

Upon partnering with AMG Driver Recruitment, Malone saw the need to increase the number of driver hires per month across the eastern half of the U.S., with focus on Midwest and Southeast. The company had historically relied on websites to produce indirect leads, which lead to quantity over quality hires.

The AMG Driver Recruitment team presented a strategy that showed the client that direct leads would be more effective while still satisfying the need for quantity of leads.
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Find out how Alabama Media Group decreased Malone’s cost per hire while increasing number of hires per month.

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Digital Display, Social Media, SEM, Print

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Digital Display

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The digital awareness campaign started by sharing Malone’s messages with a specialized trucking audience, which includes CDL truck drivers located in Southeast, Midwest and East Coast regions.

In addition to general display ads, geotargeted ads were also implemented at common truck stops throughout the campaign. Geotargeting these locations increased the likelihood that interested candidates would see the ad and then take an action.
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Search Engine Marketing

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Alabama Media Group launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase Malone’s visibility in search results as drivers look for trucking companies.

Alabama Media Group closely tracked performance indicators and optimized the campaign accordingly through ad copy and bidding adjustments.

This ongoing optimization process resulted in major increases in inbound web traffic through paid search.
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Social Media

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Alabama Media Group managed Malone’s Facebook page to educate potential applicants on the benefits of driving for them and help ease the application and conversion process in addition to creating brand awareness and increasing engagement on the page.

In addition to organic social media posts, paid social was also implemented on Facebook to expand audience reach to truck drivers and those who show interest in and/or like driver-related pages.
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Results
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Through constant monitoring, ongoing campaign optimization, and regular face-to-face meetings to discuss campaign performance and evolving short-term and long-term goals, Alabama Media Group effectively increased Malone’s conversion rate of applicants to hires. Campaign Highlights:
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5X more hires than other vendors used
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57% increase in calls
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30% decrease in cost per acquisition
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Building partners for life
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Building partners for life

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Client Testimonial
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“Attentiveness, quick turn-a-round and superior technology base is why Malone chose AMG (Alabama Media Group)…It is why Malone will continue its relationship with AMG in today’s competitive world.”

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Account Manager Testimonial
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“I absolutely loved working with Malone throughout their campaign. They really understand the value that we bring through our technology, partnerships and what it takes to be competitive for recruitment in the trucking industry. It is a pleasure helping them develop marketing concepts to apply to their recruitment strategy. We are a partnership that has grown and learned together.”

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Discover how our digital expertise can help propel your business forward.
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2018 Roadblocks: What’s Ahead for the Trucking Industry