Case Study: University of South Alabama College of Nursing

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CASE STUDY:
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University of South Alabama’s College of Nursing has about 4,000 students, working in classrooms and labs in Mobile and through online programs from all areas of the country. USA CON has educated nearly 14,000 nursing professionals who provide quality healthcare around the world.

In Spring 2020, USA College of Nursing partnered with Alabama Media Group with the goal of boosting awareness, consideration and increasing the number of applications for their online BSN program.
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Targeted emails were delivered directly to the inboxes of RNs/LPNs, communicating the benefits of continuing their education and earning a BSN with USA CON.
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Targeted to RNs/LPNs on Facebook, Instagram and LinkedIn who might have an interest in earning their BSN.
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AMG launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase visibility in search results for active seekers for BSN/MSN programs.

AMG tracked performance indicators such as goal completions, session duration and overall quality of site traffic and optimized the campaign accordingly.
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In order to create awareness for USA Nursing, a targeted online display advertising campaign was deployed on AL.com. One ad set promoted their blog posts, and the other had a CTA (call to action) of applying for the nursing program.
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Six blogs were created, posted and promoted in order to educate readers and boost USA College of Nursing’s message to potential applicants:

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[av_textblock size=’24’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kfsf774j’ custom_class=” admin_preview_bg=”]
[av_font_icon icon=’ue871′ font=’entypo-fontello’ style=” caption=” link=” linktarget=” size=’40px’ position=’left’ animation=” color=’#f14338′ av_uid=’av-ukbxsx’ custom_class=” admin_preview_bg=”][/av_font_icon] USA Nursing’s brand and message has been seen 2,346,296 times, increasing awareness for the online RN – BSN program across the state of Alabama. (com, Network, Facebook and Email Display ads combined.)

[av_font_icon icon=’ue871′ font=’entypo-fontello’ style=” caption=” link=” linktarget=” size=’40px’ position=’left’ animation=” color=’#f14338′ av_uid=’av-ukbxsx’ custom_class=” admin_preview_bg=”][/av_font_icon] AMG drove 7,629 users directly to their website, with 65% of these users coming from Facebook.

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Discover how our digital expertise can help propel your business forward.
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