The Story of Us - Advance Recruitment

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We publish Alabama’s three largest newspapers, The Birmingham News, Huntsville Times and Press-Register. Each has a long history dating all the way back to the Press-Register, Alabama’s oldest newspaper, founded in 1813.
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For more than 50 years, Birmingham magazine has been the pre-eminent lifestyle publication, celebrating the culture and soul of the region.
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AL.com is Alabama’s #1 news source for important stories Alabamians are talking about including Alabama and Auburn football, breaking news, special investigations, politics, Alabama culture and trending topics.
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You can find AL.com Football coverage on Apple TV and Roku. This is where fans gather to hear all the best sports commentary, highlights, predictions and more.
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Smart stories about the South. Subscribe to Reckon Radio’s first narrative podcast, “Greek Gods,” an examination of The Machine, a secret society that has been described as “the most powerful fraternity in America” with tentacles reaching to the State House, Washington and beyond. Hosted by Amy Yurkanin and John Archibald, winner of the 2018 Pulitzer Prize.
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Join Ike Morgan each weekday for a sometimes breezy, sometimes serious roundup of the biggest, the most peculiar, and the most Alabama stories, of the day.
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Inside the minds of Alabama football fans, including their obsession with the Crimson Tide and the lengths at which they’ll go with their fandom.
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Reckon by AL.com
A brand for issue-driven journalism and discussion where journalists answer tough questions from our community with thorough, real answers. You can find Reckon on Facebook, or subscribe to the Reckon newsletter for thought-provoking, investigative new journalism.
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It’s a Southern Thing
It’s a Southern Thing is a social brand that celebrates southern culture, food, places and people through light-hearted humor and stories that southerners will say is, “so true.” It’s a Southern Thing attracts people from all over the south through highly sharable, funny videos, photo memes articles and listicles. It’s a Southern thing is a Red Clay Media brand and also produces the Facebook watch series, “So True Ya’ll.”
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This is Alabama
This is Alabama is a social brand that celebrates all that is good about Alabama by uncovering the amazing people, places and experiences she has to offer. This is Alabama shares daily videos, photos and articles that tell real stories about our innovators, natural wonders, good food, events, places to visit and more. This is Alabama is a Red Clay Media brand.
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In Chasing Corruption’s weekly series, host Ian Hoppe and the Reckon team travel across the USA to meet some of America’s toughest watchdog journalists — and the stories of conspiracy, bribery, fraud and more they’ve uncovered.
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Over the years we’ve built a news and entertainment network that extends far beyond our print origins. We innovated in the 90’s to bring news delivery to the digital space, launching AL.com. In the 21st century we moved beyond just a website into varied and diverse digital channels – including social media, news apps, video distribution networks (YouTube, Roku) and voice devices like Alexa and Google Home. But regardless of the device, network or medium, our core mission has remained the same – to deliver real journalism to our audience in an authentic and powerful way and to connect advertisers to their local communities. This is our story.
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We believe in journalism. We believe in the necessity and privilege to share true news and information. Our storytelling attracts millions of readers which makes our networks an effective tool for local businesses to grow.

We love our jobs because we believe the work that we do has the power to engage, inform and change our community. We also know that journalism isn’t free which is why we have a dedicated team that helps businesses leverage our storytelling – and the millions of readers it attracts – with our news and entertainment networks, which local businesses can employ to help their businesses grow.
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Journalism is not free. Together, our brands create the state’s largest news and entertainment network which attracts the largest local audience in Alabama. Our audiences are as diverse as they are eclectic – coming from all over the country, we bring in everything from football fans, to Southern culture aficionados, to news junkies.

Our Sales team takes those powerful audiences, alongside smart advertising solutions, and connects them with businesses that need them. We are able to support journalism because of you. Whether you’re a reader, subscriber, advertiser or agency, every dollar you invest with us helps us continue to fund journalism.
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[av_heading heading=’How and why it works.‘ tag=’h3′ link_apply=” link=’manually,http://’ link_target=” style=’blockquote modern-quote’ size=’24’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-10495kq’][/av_heading]

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Our own content drives massive audiences, which combined with leading technology and data partners makes Alabama Media Group a digital marketing powerhouse. Over the years we have learned how to both leverage our owned audience data and add new technology and partner relationships to access ANY audience.

We have the unique benefit of being both a publisher and digital marketing agency. As a publisher, we create proprietary audiences that allow for unique advertising opportunities. These first-party data sets combined with highly vetted, third-party data sources allow unsurpassed audience reach and accuracy when targeting ads to the right audience.
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In the end, it’s our story. News teams need sales teams, sales teams need news teams, news teams need readers and readers need news. We’re interdependent.

Over this series we’ve taken you through the journey of our business. From why we do what we do, to how we fund great journalism, to why we’re so good at it and why it works so well. What it all comes back to though, is the news itself and the people behind it.

Where you advertise matters – for a lot of reasons. We believe it’s our duty to produce great news and entertainment through vast and varied mediums. In this post, we celebrate our news and content team’s successes this year and we look ahead to a very bright future.
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